Strategic ones do.
UI/UX and WordPress design for startups and SMBs, with the rigor of global brand systems (CAT, Keds, Merrell)
don't convert.
Strategic ones do.
UI/UX and WordPress design for startups and SMBs, with the rigor of global brand systems (CAT, Keds, Merrell)
Design and campaign work for brands like
Brand names and logos belong to their respective owners. Work developed as a designer at Grupo Piagui, ExCo and Gavacs Studio.
How I work?
Two ways to work together. Both start with a short discovery call.
UX/UI Prototype
A fully designed, ready-to-develop prototype in Figma.
Ideal if you already have a developer or team to build it. Includes user flows, wireframes, and polished high-fidelity design.
Typical timeline: ~15 days
Full website build
End-to-end design and development, from Figma prototype to a fully functional WordPress site, ready to launch.
Ideal if you want one person accountable for the whole process.
Typical timeline: ~15 days
Discovery call
We define your goals, users, and what success looks like.
Design
You get a prototype built around how your customers actually decide.
Build and launch
Your site goes live, tested and ready to convert.
Since 2019, I worked as a Senior Digital Designer for CAT Footwear Mexico, developing and executing multi-channel campaigns while ensuring brand consistency across digital and physical touchpoints.
My role went beyond visual execution: I translated ambiguous briefs, simplified complex references, and adapted global brand assets into scalable systems that worked across platforms, formats, and timelines.
Pinturas El Mirador is a local paint company offering a wide range of products, including automotive paint, wood finishes, home paint, varnishes, and enamels.
The project focused on creating the company’s first official website, providing a clear digital presence and organizing a complex product offering into an easy-to-navigate structure.
As a creative, I directed the visual identity and campaign execution for multiple fashion and lifestyle brands using generative AI as a strategic tool. This involved crafting custom visual narratives for brands including Alma en Pena, Merrell, Sam Edelman, CAT Footwear, Nine West, and Westies — ensuring each brand maintained a distinct visual voice while benefiting from scalable production workflows.
Through this work, I demonstrated the ability to merge brand strategy, creative direction, and generative tools into cohesive visual outputs that support campaign goals, elevate brand presence, and streamline asset generation.
All logos, images, trademarks, and campaigns displayed in this portfolio other than the Gabriela Acosta brand are the property of their respective owners. Their inclusion here is solely for the purpose of showcasing professional work and does not imply endorsement, sponsorship, or affiliation.